We are Majamba of Switzerland and we believe that celebrating human achievement is a good thing. For example, if you jump higher or run faster, you get a medal. If you excel in business, you make lots of money and sometimes you even get some recognition. You innovate, you get accolades and your achievement contributes to the rankings of nations in various leagues and tables. But if you “Innovate for Good”, you probably spend most of your time either trying to raise enough funds to get the basics done or explaining your vision to people with a quizzical look on their face.

It takes a special type of person to go beyond random acts of kindness to devote a lifetime on building an organization that is focused on sustainability and is also financially sustainable. Especially when it’s not easy to raise funds from banks or private equity firms as the return on investment is not so clear to them. What is clear is that different people do not share a common definition of “What’s Good?”

So in 2012, after two years of preparation, we launched a series of tests & experiments, to find out what motivates people to do something good, what they consider to be good and of course, what can be done to scale up good projects.

Market Test one (Paléo 2012)
Market Test two (Paléo 2013)
Fairfundr Test Launch at Swissnex / Swiss Consulate India (2014)
OneMillionSparks Community (crossed 200,000 in 2015)
Twitter Community for testing ideas (2015)

By early 2015, after studying many successful ventures and over 1,000 interviews, we established that innovators who are able to create partnerships to get good done are more likely to be successful than those who try to get everything done themselves. And through an iterative process the 8 categories of doing good emerged. These 8 categories were divided into two groups.

Basic Needs: Food & Shelter, Health & Good Living, Safe Communities, and Education.

Sustainable Living: Environmental Balance, Startup Support, Clean Energy and Art, Music & Culture.

Armed with this insight that partnerships matter, we reached out to companies, governments and NGOs to create alliances. Next, we achieved a series of breakthroughs that started with the Government at the City, State and Federal level in Switzerland to various international organizations in Geneva and New York. These organizations together with over 20 companies provided us with encouragement and supported us to further scope the GoodFestival.


Thanks to the support of United Nations Department of Public Information (UNDPI), we were able to align the 8 categories of the GoodFestival: Food & Shelter; Health & Good Living; Safe Communities; Education; Environmental Balance; Startup Support; Art, Music & Culture; and Clean Energy to United Nations Sustainable Development Goals (UN SDGs), signed by around 190 countries in September 2015 in New York. This also allowed us to identify the target audience for GoodFestival. GoodFestival is for the Sustainable Innovators. The artists, entrepreneurs, scientists, writers, doctors, filmmakers and other practitioners, the “doers” who are building a better world. It does not matter whether the business model is for-profit or non-profit; whether the innovator is established or a start-up; or she/he is an artist or a business person or both. The only thing that matters is that the initiative is contributing to a better world. And the aim of GoodFestival is to connect the innovators to fans, funds & fame.

So what’s good? Any project, product or service that fits in the following 8 categories: